Question 1

How do you actually test the networks?

Accepted Answer

Parallel-buy on the advertiser side, parallel-monetisation on the publisher side. We run the same creative or the same placement across three to five networks simultaneously, controlled for GEO, device and time-of-day, for a minimum 14-day window. The full test design is in the appendix of every review.

Question 2

Are you paid by the networks you review?

Accepted Answer

We run affiliate links on our highest-rated networks per use case, and we disclose that relationship at the top of every review. We do not accept sponsored placements, paid rankings or vendor-supplied case studies as primary sources. Our scoring rubric is published, so you can check that the affiliate-eligible networks did not somehow win every category.

Question 3

What is your conflict of interest disclosure?

Accepted Answer

I'm James. I spent twelve years at AdExchanger and four years as head of research at a London-based programmatic consultancy. The networks I covered as a reporter or as a consultant are flagged in each review's disclosure header. Where a network was a former consultancy client, that review is co-authored or independently fact-checked.

Question 4

Why is there no single 'best ad network' list?

Accepted Answer

Because there is no single best ad network. There are networks that fit specific advertiser profiles in specific regions on specific verticals, and there are networks that do not. 'Top 10' lists where every network wins on something are the trade-press capture pattern in distilled form — we refuse to publish them.

Question 5

How often do you re-test the networks?

Accepted Answer

Rolling basis. Account-team turnover, pricing changes, product launches and policy shifts all trigger a re-score. We publish the date of the last methodology refresh on every review header and note which criteria were re-tested.

Question 6

What if I disagree with a verdict?

Accepted Answer

Tell us where the methodology has a hole. We publish the scoring rubric and the test design precisely so readers and practitioners can audit the conclusion. If the methodology is sound and the verdict still bothers you, the next question is whether your profile fits the use-case we tested against.

Question 7

Do you cover networks outside the English-language market?

Accepted Answer

We cover the English-language ad-tech industry as a single global market, plus the major friction points where it is not (Italian iGaming, Spanish-language LATAM, the German-jargon mismatch, the Japanese platform tax). For native-language creative direction we defer to country-specific reviewers — we will name them where relevant.

Question 8

Who writes the reviews?

Accepted Answer

Lead editor: James Foster, twelve years on the trade-press beat (AdExchanger, ending as senior editor for performance and affiliate coverage), four years as head of research at a London consultancy. Reviews are co-authored where format-specific expertise is needed and credited per author. Full editorial standards are on the about page.

Feature	Our scoring	Vendor self-description
Anti-fraud	Multi-layer + ML scoring	Basic filtering
Reporting	Real-time, drill-down	Delayed, aggregated
Payout cycle	Net-7 / Net-14	Net-30+
Ad formats	6 formats with variants	Limited subset
GEO coverage	240+	Tier-1 only
Targeting	GEO, OS, browser, device, carrier, ISP, time	GEO + device
Self-serve setup	Live in minutes	Manual approval
Account manager	Included from day 1	Paid tier only
Postback / S2S	Native, token-mapped	Limited or paid

Comparison-grade reviews of ad networks. Methodology in the appendix.

Two sides, one editorial standard

Find the network that actually fits your campaign

Find the network that pays the highest eCPM on your traffic

Six high-converting formats

Popunder

In-Page Push

Native Banners

Display Banners

Interstitials

Video (VAST)

Comparison-grade methodology

Disclosure on every page

Multi-network parallel-buy testing

Use-case scoring, not 'overall best'

Sourced pricing, sourced payouts

Account-team evaluation

Tracking and integration audit

Performs across every vertical

10 ways to fund and get paid

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$33K in 90 days from cold start

+62% eCPM after switching networks

4.2x conversion rate on push

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Latest from the blog

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How we compare networks head-to-head

Methodology and editorial questions

Read the verdict. Audit the methodology. Then choose.

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